ASPACE as a project is born of both inspiration (innovators, rebels, Manila), frustration (corporate office design, serviced offices with complex contracts, franchise-love), and then followed up with a lot of blood, sweat and tears (designing furniture, coding a website, closing deals, applying for permits, taping cables under the desks – all in a day’s work).
More than just the visual identity (which changes) and physical ingredients (which evolve), the values and attitude that went into creating the first physical space and imbuing that space with a strong sense of self-took, and takes, constant, collective energy – they also remain pretty consistent.
As a founder who generally dislikes offices – the ones where you are chained to your desk or boxed in a cubicle – I set out instead to define my space by the quality of ideas that could flow within it; also as an international traveller, I had become attuned to excellent, empowered service that made me yearn for a repeat experience. That lead to “must have” ingredients such as art, music, flexibility, positive attitudes and collective responsibility. It might make me sound like a hippy, but the result is a productive space where smart people thrive, and humans feel like work is worthwhile.
As a brand, ASPACE does not seek to franchise and duplicate – we are not Starbucks or Regus or even Impact Hub. It takes on the role of “crossroads” for the innovation community, and as such requires sufficient space to mix physical ingredients together for a diverse community to thrive. Therefore they are pretty big. They are also inspired by the physical location, and as such the interiors will adapt to play well with the community and locale. The constants are professional management, upkeep of our core values, a thriving leadership, and a continued preference to support enterprise (not “pwn” everything).
A SPACE // a crossroads for the innovation community