The underscore before the word STUDIO refers to “a space”, confirming that _STUDIO is indeed an ASPACE – sharing the DNA, yet with an emphasis on the creative workspace environment.
We like to experiment and to continually innovate our mix of space design and professional services. The _STUDIO project seeks to empower smaller creative teams as they compete against the larger, more conventional established businesses. Physical size is not as important to the _STUDIO project as it is to the “crossroads” approach of ASPACE. Instead, the power of _STUDIO is our focus on the needs of a niche community, backed by the professionalism and resources of the ASPACE family.
Originally for me, it was a chance to play with some of the ideas originally conceived as part of the ASPACE project. It became a response to my many conversations with frustrated small teams who had the talent but neither the network nor resources to win the pitches they were often invited to give. As I’ve long been a committed geek for creative industries, and an adopter of new tech, it made sense to focus my own energies on creating a workplace and set of services that would help the tiny talent pack a much larger punch.
Plus it was a ton of fun working on a brand new space concept that didn’t have to follow the same successes of ASPACE. We’ll leave the franchising to Starbucks and Regus.
_STUDIO // more than just white space